Are You Ready to Thrive in the Chaos and Uncertainty of 2026?
Our Founder
An author, professor and 28 year Army veteran, Dr. Jeff Donaldson has published 1000s of pages of research and ideas in entrepreneurial and family risk, resilience and preparedness.
He's led companies through disasters, spoke at conferences around the globe and sits on International Boards in the field.
Education - Your Strategy to Win, Despite the Chaos
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For Entrepreneurs
We Believe Your Business is Worth ItIdentify, leverage and embrace risk - be bold; in political and economic chaos, seize market share, expand and win big
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For Families
We Believe Your Family is Worth ItProtect your family, neighbourhood and all you love, whether the next emergency is a political, natural or economic disaster.
Preparedness Labs Incorporated
Mastering Risk - The Community
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Preparedness Labs Incorporated
SMB Risk Management Free Download
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Free Preparedness Education - The Roadmap to Resilience
A free five part series on how families, neighbourhoods, businesses and communities can build resilience to navigate these challenging times. Available on our YouTube channel, Podcast and Substack
Mastering Risk - The Podcast
Over 360 episodes on risk, resilience and preparedness education, on all platforms.
Mastering Risk - YouTube
Free video podcasts and shorts on understanding, embracing and leveraging risk to win.
Are you ready to win as an entrepreneur?
Customer Voices
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Hillary F
Jeff has an incredible knowledge for preparedness and is able to explain it very well to the average person in a way that is digestible, straight forward and clear. It isn't too dull or oversaturated like other preparedness resources. Just what I was looking for to help my family be prepared for everyday emergencies.
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Brady N
Filled with highly detailed information but made accessible for all audiences to grasp. It provides tangible material to practice in order to improve one’s preparedness efforts and plans. It explores relevant concepts such as social capital and relates such topics to how to build your personal preparedness plan. This type of material is usual oversimplified or under-explained but Donaldson’s finds the right balance and hits the nail on the head on various preparedness topics.
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Christopher U - Disaster Professional
Taking the course helped me find additional resources and skill sets I had overlooked. Plus, it helped me think about the smaller, more expectable events where I was underprepared and how my whole family would be affected. Sure, I could handle a weeklong power outage, but what would happen if I lost my job? What are my social resources? Who do I rely on and who relies on me?
I was also made to reconsider the effectiveness of my previous preparations and how to improve them.
A holistic consideration of your resilience and ability to respond to disaster events. Jeff reminds us that it is your responsibility to prepare for and mitigate the inevitable events that will impact your life and the lives of your close family.
If you never lose your job or never face a natural disaster, these plans will make you more mentally resilient, financially secure, and confident in your daily life.