
Non-Apocalyptic Evidence-Based Risk, Resilience & Preparedness Education
Our Services
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Risk Assessments
We provide bespoke industry-specific risk assessments that are grounded in exposure to exogenous shocks in logistics, cyber, operations and continuity sectors.
Not another report for your shelf, but actionable and reasonable advice.
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Risk & Resilience Education
We offer stock and individualized training programs to identify, codify and mitigate risks to build community or corporate resilience.
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Emergency Preparedness Education
We are continuously exposed to natural, political and economic disasters. Is your family, community or your entrepreneurial venture ready for the next shock? We offer evidence-based education, not hyperbolic societal collapsing nonsense .

The Roadmap to Resilience
A free five part series on how families, neighbourhoods, businesses and communities can build resilience to navigate these challenging times. Available on our YouTube channel, Podcast and Substack
Customer Voices
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Hillary F
Jeff has an incredible knowledge for preparedness and is able to explain it very well to the average person in a way that is digestible, straight forward and clear. It isn't too dull or oversaturated like other preparedness resources. Just what I was looking for to help my family be prepared for everyday emergencies.
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Brady N
Filled with highly detailed information but made accessible for all audiences to grasp. It provides tangible material to practice in order to improve one’s preparedness efforts and plans. It explores relevant concepts such as social capital and relates such topics to how to build your personal preparedness plan. This type of material is usual oversimplified or under-explained but Donaldson’s finds the right balance and hits the nail on the head on various preparedness topics.
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Christopher U - Disaster Professional
Taking the course helped me find additional resources and skill sets I had overlooked. Plus, it helped me think about the smaller, more expectable events where I was underprepared and how my whole family would be affected. Sure, I could handle a weeklong power outage, but what would happen if I lost my job? What are my social resources? Who do I rely on and who relies on me?
I was also made to reconsider the effectiveness of my previous preparations and how to improve them.
A holistic consideration of your resilience and ability to respond to disaster events. Jeff reminds us that it is your responsibility to prepare for and mitigate the inevitable events that will impact your life and the lives of your close family.
If you never lose your job or never face a natural disaster, these plans will make you more mentally resilient, financially secure, and confident in your daily life.

Whole of Community Approach to Emergency Management - The Power of Social Capital to Leverage Resources
A collaboration with the Institute for Social Capital in Australia, this bespoke training course instructs emergency managers and professionals how to build a whole of community response, to create the conditions for better post event outcomes through the application of social capital. The power of human relationships is legendary, leverage those to protect your community.

The Risk, Resilience, Preparedness Podcast - Inside My Canoehead
Over 350 episodes, downloaded in 71 nations, 33000+ listens.
Positioned as the leading logical discussion forum for realistic advice, actionable research and interviews with interesting voices in the industry. Free advice, our Community service.

Dr. Donaldson as your Keynote Speaker
Dr. Jeff Donaldson is a veteran, seasoned public speaker, an expert in disaster resiliency and an associate faculty in Disaster and Emergency Management
As the CEO of Preparedness Labs Incorporated, he overseas a broad spectrum of research and education in risk, resilience, preparedness, analytics and social capital.
Email: jeff@preparednesslabs.ca