Non-Apocalyptic Evidence-Based Risk, Resilience & Preparedness Education
Why We Exist
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Embrace & Leverage Risk in 2025
Matering Risk Training OpportunityWe provide solo entrepreneurs and SMB owners the skills and environment to naviaged uncertainty, so that they gain and hold marketshare through cyber, operational, strategic and reputational risk dominance.
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Build Incredible Teams to Fight Chaos
Social Capital Training OpportunityIs your family, community or your entrepreneurial venture ready for the next shock?
Social capital, our relationships, your people are what will win the day, not technology alone. Create robust, engaged, trusted and empowered unstoppable teams.
Preparedness Labs Incorporated
Mastering Risk - The Course
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Free Preparedness Education - The Roadmap to Resilience
A free five part series on how families, neighbourhoods, businesses and communities can build resilience to navigate these challenging times. Available on our YouTube channel, Podcast and Substack
Customer Voices
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Hillary F
Jeff has an incredible knowledge for preparedness and is able to explain it very well to the average person in a way that is digestible, straight forward and clear. It isn't too dull or oversaturated like other preparedness resources. Just what I was looking for to help my family be prepared for everyday emergencies.
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Brady N
Filled with highly detailed information but made accessible for all audiences to grasp. It provides tangible material to practice in order to improve one’s preparedness efforts and plans. It explores relevant concepts such as social capital and relates such topics to how to build your personal preparedness plan. This type of material is usual oversimplified or under-explained but Donaldson’s finds the right balance and hits the nail on the head on various preparedness topics.
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Christopher U - Disaster Professional
Taking the course helped me find additional resources and skill sets I had overlooked. Plus, it helped me think about the smaller, more expectable events where I was underprepared and how my whole family would be affected. Sure, I could handle a weeklong power outage, but what would happen if I lost my job? What are my social resources? Who do I rely on and who relies on me?
I was also made to reconsider the effectiveness of my previous preparations and how to improve them.
A holistic consideration of your resilience and ability to respond to disaster events. Jeff reminds us that it is your responsibility to prepare for and mitigate the inevitable events that will impact your life and the lives of your close family.
If you never lose your job or never face a natural disaster, these plans will make you more mentally resilient, financially secure, and confident in your daily life.